Marketing Strategy in the Era of Global Markets
What is Marketing? Marketing is a social and managerial process in which individuals and groups to get their needs and desires by creating, offering and exchanging something of value to one another. This definition is based on core kgnsep, namely: the needs, desires and demands, product, value, cost and satisfaction; exchanges, transactions and relationships, market, marketing and marketers.
The purpose of marketing is to know and understand the customer so that the product matches and can be sold by itself. Ideally marketing cause customers ready to buy so that is left is how to make their products available.
While the marketing process consists of analyzing market opportunities, researching and selecting target markets, designing marketing strategy, designing marketing programs, and organizing, executing and overseeing marketing efforts.
Marketing strategy is a series of integrated actions towards sustainable competitive advantage. Factors that influence the marketing strategy is
1. Micro factors, namely the marketing intermediaries, suppliers, competitors and society.
2. Macro factors, namely demographic / economic, political / legal, technological / physical and social / cultural, while the strategies and marketing tips from the perspective of the seller (4 P) is a strategic place (place), product quality (product), competitive prices (price) and a vigorous campaign (promotion).