Marketing, Marketing objectives, And Stages of marketing
Marketing
For companies, customer satisfaction is a primary consideration. However, to accomplish this goal it is necessary to implement various tools and strategies that contribute to “engage” consumers with a product or service.
According to the “father of marketing, Philip Kotler, this is a process in which a group of people exchanging goods and services to meet your needs. Some associate this term with marketing, others like Jerry McCarthy, relates to so-called “Four Ps” of marketing: product, price, place (distribution) and promotion.
Marketing objectives
those responsible for this area should manage to convince and make consumers prefer your product or service, not the other. They must focus on the elements that differentiate it from competition, among which are: quality, distribution and advertising to impress from the outset. Those who create and develop a marketing plan can not do it straight away.
It is necessary, above, have been investigated and appropriate knowledge about the market size, sales volume, size and “language” of the brand, and facilities, among others. What is important in this process is to find what the competitive advantages of product or service are and know how to exploit to the fullest. Answer the main questions is also important to consumers: why I prefer this product over the other? Why is it cheaper than that? Why are there large amounts of it, and it is exhausted? Why this product is so hard to get?, Comes other concerns.
Stages of marketing
to carry out the marketing process, you must meet a series of steps that are crucial to the success of this methodology. At first, it requires at least two parts, which should add value to each other.
- Study and market selection.
We study the demographic variables (age, sex, marital status), geographic (climate and type of population / rural or urban) and psychological (personality traits, social class).
- Definition of the “Four P”.
It defines the key variables of the product price, place (distribution) and promotion. This last phase can be accomplished through direct communication (face to face) or advertising techniques through radio, print, television, billboards, leaflets, including
- Design guidelines.
They are created and used the strategies needed to successfully receive consumer feedback.
- Positioning.
We study the competition: its strengths, weaknesses, opportunities and threats. In this regard, we must find ways to make our product or service is differentiated from our competitors.