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Archive for the ‘Business Strategy’ Category

In recent years, particularly after the emergence of social networks and social media, there are many who believe that consumers are “turning off” the traditional marketing.

There are many companies over the past twelve months have made significant investments in digital marketing, in fact investment in search marketing advertising during this period showed an increase of 10%. Growth has also been experienced in other areas of digital marketing and mobile marketing and advertising in media and social networks.

Experts and analysts believe that every day there are more companies that target and increase their resources and investments into the market for digital marketing at the expense of traditional marketing channels.
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A study leaders about how they acquired the leadership skills the following results. Natural gift – 10%, Result of a crisis – 5%, Influence of another leader – 85%. Only leaders are able to develop other leaders. A sergeant wrote 35 years after the war from Normandy to his commander Dick Winters “I’ll never forget seeing forward to halfway towards the target. You became my inspiration. And all who were with me felt the same. ”

Winters always said “It may not have been the best commander of the war, but I always tried.” People simply do what they see. Leaders are visionaries but also very practical. Hanz Finzel writes: “The leaders are paid for dreaming. The higher the leadership, more is necessary to analyze the future. ” At the same time, leaders are practical enough to know that a vision without action will not get anywhere. Remember to follow these three points:

1. Fans will always be watching what you do. If the heads are late, employees feel they have the same privilegio.Si heads are cut, employees will take them. People do what they see.
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Executive summary
This is the most important part of this document because it is intended to capture the interest of the analyst. Must be a business plan summary in its entirety, must set out the purpose of the company and its goals for the short and long term, describing what will occur, who will produce and above all why anyone would buy it. Although the first part of the document must be written at the end, when we studied all the strategies to be followed and is clearly understood the whole concept of the business.

No matter how good the proposal, how original the product, or how lucrative the idea, if it fails to induce the reviewer to continue reading, there will be no investor or banker bet on the project.

Company Overview
This part should describe the company and its core activities. You must set clear whether this is a production company or service, what type of clients served, how to find your customers, where it is located and explain details like if you work locally, nationally or internationally. You should also tell from where the company is working to expose the main purpose of the firm.

Products & Services
This segment details the products or services the company offers. Usually include pictures and describes the objects physically. It also details the use and the need or attraction of these objects. Here is a brief history of the products and their evolution and may include the names of some of the largest buyers and their testimony if they are favorable.

Marketing plan and sales strategy
It is the most important to investors. Describe the nature of the enterprise itself and the strategy to get through. The main purpose is to explain how it will be positioned in the market and who he is and how it will face competition, also describes the need and current demand for the product or service. Here also a projection of sales and as plans to achieve those goals.

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One of the most difficult tasks for an entrepreneur is to prepare your business plan. However, this is one of the most important steps for structuring a business. A business plan has three primary functions.

* The first is to develop different strategies of a company, whether it is operating or planned to be open.
* The second is to measure the actual state of the company.
* The third and perhaps the best known entrepreneurs, is attracting investors and capitalists.

Who reads the business plans and do they want?
This document is read by providers of money, ie commercial and investment banks, financial corporations, investors and venture capitalists. Since both bankers and investors have different interests, they make their evaluations differently.

Banks are interested in determining the ability of the company to pay its debts, they make their decisions based on four arguments: moral character, credit history, collateral and cash flow. Investors seeking higher returns thus take more risks, they study primarily the Company’s ability to repay the investment.

What kind of investors should review the business plan
Investors should be chosen taking into account the interests of these match the type of business to be proposed. As this document outlines all business strategies, this is a sensitive instrument and should be treated as such, should be distributed only to persons who need to see it. Initially, we must send no more than ten investors.

Guidelines to create a blue ocean

Many executives wonder what methods to create a blue ocean. However, teachers creators of this concept, Renée Mauborgne and W. Chan Kim, offered his recipe as follows:

* Remove those items commonly offered by an industry are not perceived as added value for customers.
* Reduce below the standards of a sector that only those elements because it does offer competition.
* Increase the elements that clearly differentiate from the competition.
* Create new sources of value ever offered by the competition and enhance the customer experience.

In line with these blue ocean concept guidelines, there is another extremely important issue, and that should be attended with great care. Once you find the much needed space, the priority is to have a strategy to gradually increase the demand, ie to extend it, that the extension, to convert the product into a fundamental necessity for the daily lives of consumers.

In this respect, the example that best illustrates this condition is the democratization of mobile phones in human life. In the early nineties, was a highly expensive and led to the highest social classes. A few years later, the mobile phone became an essential appliance for any citizen. To succeed in finding a blue ocean, it is essential not to address the demand for highly targeted areas, but gradually the need to take them into new customers.

Are missing a greater number of companies seeking venture after these oceans, which make it more comfortable for human life, and always have their reward in their waters.

A few years ago, professors W. Chan Kim and Renee Mauborgne introduced this concept in order to provide a solid direction to companies in its path.

Generally, periods of economic boom are useless for employers to stop by the reflection and the altitude of view, in order to ask some simple questions, but at the same time with great importance. How do your business in 10 years? What are their values and work philosophy? In which sectors do compete and what their competition? The short-term vision is imposed more day to day and long-term strategy to gradually disappears.

The importance of the results is causing a gradual destruction of the virtues of the market. Companies enter into merciless wars to capture market share that can be fed to satisfy their daily functioning. The market, in most situations, it becomes an ocean red with blood emanating from the wounds of war.

Discovery of a blue ocean, reason for today’s businesses.

Professors Renée Mauborgne and W. Kim Chan coined this term in relation to the markets where many companies coexist with their products and varieties, competing to attract customers using a battery of commercial activities. On many occasions it becomes a vicious circle from which the only way out is through a global vision.

In this context, emerged the concept of blue ocean, loopholes still unconquered by the market and involving an area of opportunity and development. Detrimental to the red oceans, where every day we work to claw market share, blue oceans are positioned as an environment of peace, which sets the tone discoverer at any time based on your product and strategy to develop.

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