How to make a business plan
Executive summary
This is the most important part of this document because it is intended to capture the interest of the analyst. Must be a business plan summary in its entirety, must set out the purpose of the company and its goals for the short and long term, describing what will occur, who will produce and above all why anyone would buy it. Although the first part of the document must be written at the end, when we studied all the strategies to be followed and is clearly understood the whole concept of the business.
No matter how good the proposal, how original the product, or how lucrative the idea, if it fails to induce the reviewer to continue reading, there will be no investor or banker bet on the project.
Company Overview
This part should describe the company and its core activities. You must set clear whether this is a production company or service, what type of clients served, how to find your customers, where it is located and explain details like if you work locally, nationally or internationally. You should also tell from where the company is working to expose the main purpose of the firm.
Products & Services
This segment details the products or services the company offers. Usually include pictures and describes the objects physically. It also details the use and the need or attraction of these objects. Here is a brief history of the products and their evolution and may include the names of some of the largest buyers and their testimony if they are favorable.
Marketing plan and sales strategy
It is the most important to investors. Describe the nature of the enterprise itself and the strategy to get through. The main purpose is to explain how it will be positioned in the market and who he is and how it will face competition, also describes the need and current demand for the product or service. Here also a projection of sales and as plans to achieve those goals.
Operations Plan
Here we describe how to manufacture the products or services are delivered. It explains things like where will the raw material, what machines are used and the labor force will be needed. Also be handled as raw material suppliers.
Floor and organization
It details the company staff and their primary functions. It describes the company policy for the selection and retention. Also specify who are the founders of the company, active investors, key employees, directors and the board. Always describe the percentage participation of each of the major shareholders of the company.
Capital structure
This section is where you set out the amount of capital required for takeoff or operation of the company. It’s the part that tells investors exactly what resources they should make if the business plan and convinced them to participate. It describes the legal form of participation, capital required, the conditions of the loan, line of credit and type of shares.
Financial Plan
Here is a specific projection of how the company will generate capital. The investor will see here the percentage of profits to be gained of the goods or services. Likewise, declaring the company’s financial history with all the documents showing the financial status of the same. Finally, we present a report on general and administrative expenses and configuration entries.
Critical to the success of the company
The business plan is a tool that helps to clearly define the purpose of a company, outlines the way forward to achieve these objectives and to measure its progress periodically. Together, it is crucial to obtain the financial resources necessary to solidify. Therefore, it should be written in a clear, dynamic, understandable and above all must clearly demonstrate the ability of business to make money.