10 Deadly Sins Of Marketing
Philip Kotler, the father of modern marketing, is professor of international marketing at the Kellogg School of Management at Northwestern University in the United States.
The great guru of marketing, suggested in this book identify the shortcomings that prevent marketing companies do well in the market. At ten most obvious has been called “The Ten Deadly Sins of Marketing” (Ten Deadly Marketing Sins). In his opinion companies need first to identify signs that indicate they are making one of these sins, and then implement the best solution to overcome the problem.
Kotler believes that marketing should be responsible for selling not so much as to create products that do not need to be sold. If they continue APEC forms to the past, marketers will find increasing challenges when it comes to preserving the company’s margins and achieve corporate profit targets have been fixed.
So is identifying and breaking down each of the problems preventing companies to change their ways and will analyze their causes and symptoms to finally issue the prescription to end evil.