Business Strategy: Create a blue ocean
Guidelines to create a blue ocean
Many executives wonder what methods to create a blue ocean. However, teachers creators of this concept, Renée Mauborgne and W. Chan Kim, offered his recipe as follows:
* Remove those items commonly offered by an industry are not perceived as added value for customers.
* Reduce below the standards of a sector that only those elements because it does offer competition.
* Increase the elements that clearly differentiate from the competition.
* Create new sources of value ever offered by the competition and enhance the customer experience.
In line with these blue ocean concept guidelines, there is another extremely important issue, and that should be attended with great care. Once you find the much needed space, the priority is to have a strategy to gradually increase the demand, ie to extend it, that the extension, to convert the product into a fundamental necessity for the daily lives of consumers.
In this respect, the example that best illustrates this condition is the democratization of mobile phones in human life. In the early nineties, was a highly expensive and led to the highest social classes. A few years later, the mobile phone became an essential appliance for any citizen. To succeed in finding a blue ocean, it is essential not to address the demand for highly targeted areas, but gradually the need to take them into new customers.
Are missing a greater number of companies seeking venture after these oceans, which make it more comfortable for human life, and always have their reward in their waters.