News for your Business
If you’re holding the event at your 50,000 square foot plant and the area you’re allowing media is in the back of the building, give them as easy access as possible. Don’t have them park at the front of the building and then lug their equipment all the way to the back if you can help it. If there’s a way to drive to the back, let the media know the driving directions in your press release and clearly mark the way when they actually arrive.
You also want to consider what area of your facility is strictly off-limits. For example, if you can’t avoid a long walk, do you really want the media to walk through your entire building with cameras? That doesn’t mean they’re going to start shooting whatever they want. But many companies have strict policies about where cameras and non-employees can go for proprietary reasons.
Visuals
Think about your visuals. Give the media as much of a hands-on experience as possible. Talking about a product for half an hour and then referring to the picture in the brochure is something the media doesn’t even have to show up for. Remember, they’re passing the visuals on to your potential customers (their viewers or readers) so it’s important to keep your audience in mind so you can get the coverage you need.