known news releases
Since news varies from day-to-day, a car crash can prevent stations from covering your event. But your chances are even lower if they receive your press release the same day.
Press releases are also known as news releases. Back to basics, it means just that: news.
If you’ve been marketing the same heating pad for 20 years and nothing’s changed, there’s no reason to write a press release. Editors will snub their nose and then line the bottom of their trash can.
Say your heating pad now has an automatic timer built in for convenience. There’s your news!
There are several types of press releases you can write. Starting a business. Having new employees joining your team. Your company wins awards. You’re working with a charity. Or anything new or different about your business and its product line constitutes a newsworthy press release.
There’s a trick to writing press releases, though. Your message has to be newsworthy without sounding like a blatant advertisement. The release is written in an unbiased format so the reader trusts the information to be accurate.
However, there’s a clear distinction between advertising and public relations. But if they’re written correctly, press releases can be even more effective than advertising.